What Is a Private Label Wedding Dress? (And Why You’ll Want to Try One On)

What Is a Private Label Wedding Dress? (And Why You’ll Want to Try One On)

What Is a Private Label Wedding Dress? (And Why You’ll Want to Try One On). Mobile Image

Jun 19, 2025

Here at All Things Bridal, we’re all about helping our brides find the one—not just in love, but in
the dress, too.


That’s why we’re so excited to introduce our exclusive private label collection. These gowns are
handpicked, highly curated, and available only at ATB. Think of them as our best-kept
secret—until now.


So what is a private label wedding dress? And what makes it different from the rest of our
collection? Let’s break it down.


Private Label = Boutique Exclusive


A private label is a line of wedding dresses created exclusively for select bridal shops—like us.
You won’t find these styles on big designer websites, and they’re not mass-produced for dozens
of stores across the country.


We don’t design them ourselves, but we do work closely with trusted design houses to test new
silhouettes, fabrics, and details before they hit the mainstream. It’s kind of like getting early
access to next season’s trends, only better—because you get to try them on IRL.


Each style is carefully selected to reflect what our brides are loving right now, and what we
believe they’ll be obsessed with next. Whether it's a new neckline, a modern fabric, or a
surprising detail, these gowns are ahead of the curve—but still totally timeless.


Fresh Styles, Same Top-Tier Quality


Let’s be clear: these aren’t "starter gowns" or second-best options. Every dress in our private
label collection is crafted with the same high-quality construction and detail you’d expect from
the big designer names we carry.


Think luxe linings, fully structured bodices, delicate lace appliqués, and flattering-for-every-curve
silhouettes. The only difference? You won’t see them anywhere else.


Private label gives you the chance to discover something fresh, elevated, and
exclusive—without compromising on quality or style.


From Sleek to Statement-Worthy


Because we’re testing out new ideas, this collection is all about variety. You’ll find:
● Minimalist moments like sleek crepe gowns and sculpted satin A-lines
● Romantic details like layered tulle, 3D florals, and plunging sweetheart necklines
● Modern drama with thigh-high slits, corset backs, and off-the-shoulder sleeves
● Classic elegance with updated twists—hello, basque waists and cat-eye necklines


The beauty of a private label is that it’s always evolving. We listen to what brides are loving in
the fitting room and reflect that in the styles we bring in next. It’s a real-time way of staying
stylish—and keeping your options way more exciting than the usual Pinterest picks.


A Gown That Feels Like Yours


We know how many dresses you scroll through online before even stepping into a boutique.


That’s why we love offering something brides haven’t seen before.


Our private label styles feel fresh and exclusive without being one-of-a-kind—you’ll never feel
like you’re wearing a sample, and you’ll rarely (if ever) see your gown on someone else.
It’s perfect for the bride who wants a little extra edge, a little extra romance, or a little extra "I
haven’t seen this anywhere else."


Come Try Them On


The best way to understand the magic of a private label gown? Step into one.


These dresses are only available in store and may rotate seasonally based on what we’re
testing. If you’re curious to see what’s new—and maybe be one of the first to fall in love with a
future bridal trend—book your appointment and ask about our private label collection.


Exclusive. Elevated. And ready for your main character moment.