If you’re a Mother of the Bride or Groom—first of all, congratulations. This is such a special season, and you deserve to feel confident, radiant, and totally celebrated as you walk into it.
But when it comes to finding the right dress, there’s one question we hear all the time:
“What color should I wear?”
Let’s break it down.
Start with the Couple’s Vision
The first thing to consider? The wedding color palette.
Ask your daughter, son, or future in-law what vibe they’re going for—whether it’s soft and romantic, bold and modern, or somewhere in between. You don’t need to match the bridesmaids or the florals exactly, but your look should complement the overall aesthetic of the day.
If the wedding is full of warm neutrals like champagne, ivory, and taupe, you might lean into navy, slate blue, or silver. For a fall wedding? Deep jewel tones like plum or emerald make a beautiful statement.
Pro tip: bring a color swatch or photo of the bridal party when you shop. It helps our team find shades that blend seamlessly into the celebration without blending in too much.
Should You Match the Other Mom?
Short answer: not exactly—but it helps to coordinate.
While you don’t need to wear the same color, it’s thoughtful to connect with the other mother so your styles feel balanced in photos. If one mom goes for a rose gold sequin gown, the other might opt for a deep navy chiffon with similar shimmer.
Think of it less like matching, and more like setting the same tone—formal, soft, bold, romantic, etc.
Color Picks We Love
Some shades just always hit the mark. Our consultants love recommending:
Navy – A timeless favorite that flatters every skin tone and season.
Champagne – Elegant, soft, and effortlessly chic.
Slate Blue – A fresh neutral with a little personality.
Mauve or Dusty Rose – Romantic and perfect for spring or garden weddings.
Charcoal or Silver – Sleek and modern with subtle shine.
Emerald or Eggplant – Luxe and dramatic for formal evening weddings.
Most of our gowns come in multiple color options, so once you fall in love with a style, we can help you choose the shade that fits the wedding and feels true to you.
The “Rules” Are Different Now
Modern MOB and MOG fashion isn’t about blending in—it’s about celebrating this moment with confidence and style.
That might look like a floor-length chiffon gown with soft flutter sleeves…or something with allover lace and a little sparkle. Some moms love a bold neckline. Others want sheer sleeves and delicate coverage. We carry it all—and we’re here to help you find what makes you feel amazing.
Yes, black is okay, especially for evening or formal weddings. Just avoid anything that feels too somber, and look for luxurious fabrics or embellishments to make it feel bridal.
And while white or ivory is usually reserved for the bride, we’ve seen couples ask moms and grandmothers to wear neutral tones for a monochromatic, fashion-forward look. Always check with the couple first.
We’ll Help Style the Whole Crew
Here’s the best part—you don’t have to figure it all out alone.
Our expert consultants can help coordinate your entire bridal party—from bride to bridesmaids to moms, and even grandmothers. Whether you want everyone to match, blend, or simply feel amazing, we’ll guide you every step of the way.
Bring your inspo, your questions, and maybe even your bride—and let’s make this a shopping moment to remember.
Because when everyone feels beautiful, it shows in every single photo